Leonetto Cappiello was born on 9 April 1875 in Livorno. He was an Italian painter and art designer who lived mostly in Paris. He is now often called “the father of modern advertising” because of his innovation in poster design.
Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early tradition.
In 1898 he moved to Paris, where his caricatures were published for the first time in the humor magazine “Le Rire”. Cappiello made his name during the poster boom of the early 20th century, with creations markedly different from the works of Jules Chéret, the leading poster artist of the time.
Cappiello died in Cannes in 1942. Over the course of his career he produced more than 530 advertising posters which surprise and delight the viewer. Today, his original posters are still collected, sold at auctions and by dealers around the world.(From Leonetto Cappiello on Wikipedia)
22 comments:
These are wonderful! Love these posters.
Timeless beauty !
Thank you for sharing, please have a good Thursday.
daily athens
I didn't know that! But his posters are fantastic not only because of the colors but because of the way the characters come to life!
I like the colors and flow of the posters. Things like this never go out of style.
Wonderful. wonderful. wonderful. I am a fan of Cappiello but I haven't figured out a place to hang one of his posters (nor how to persuade my wife!).
I have seen these in many kitchens before. I love the Campari one.
Wow! I love how he uses such bold bright colors! Magnificent eye-catchers :D
Oh wonderful. The first one is Toulouse-Lautrec inspired but the others aren't. Love them!
Fun to look at and read about.
And even I--way out here in the country--know about these posters. And now I know more information. Thank you. MB
How fascinating. I've seen this artist's work before. We all have! I didn't know he was born in Livorno. You show us some great examples of his work.
Menton Daily Photo
Monte Carlo Daily Photo
In so many ways, they are better than what is produced today.
Excellent post!
I love vintage posters, fascinating work!
Léia
Wonderful! I love these old posters. Thank you for sharing the story behing them.
I love those posters! They are so elegant and funny at the same time.
I also like information provided - thanks:)
Wonderful! He was very talented.
Oh yes! I have no trouble seeing these posters as valuable collectors' items. They are magnificent! And I agree with B, so much more artistic than most modern day ads.
Creative and beautiful ART!
Queste straordinarie locandine hanno alle spalle un grande artista
They do look familiar. And I wouldn't mind owning all of these.
You can see the Parisian flair. Wonderful posters! Reminds me a lot of Aristide Bruant, same town, same time frame.
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