Tuesday, March 4, 2014

IKEA in Pisa

Oversized living room, IKEA advertising, piazza Cavour, Livorno
Tomorrow a new Ikea store is opening in Pisa, while in Livorno retail shops keep closing. The Swedish giant put up an oversized living room in Piazza Cavour to remind us to flock to the opening.

14 comments:

Revrunner said...

Weird. Doesn't speak to me at all. But then I guess it's all about volume.

Taken For Granted said...

Sad to lose small shops. This "sculpture" has a great deal of humor. Well spotted.

Randy said...

Creative advertising.

cieldequimper said...

I will never understand what we will have gained when all the small independent shops have finally closed down and we all live in Ikea and Habitat-land.

Cezar and Léia said...

A different advertisement...when I see it I guess they are saying "yes, we are BIG" :)
Léia

Dina said...

Big big BIG. Where are the giants to sit there?
Even Israel will get its third IKEA in a few months, near Haifa. I've never been in any of them.

José Mendonça said...

I totally agree with Ciel. Independent shops keep closing here too!

Halcyon said...

Ugh - I stay away from Ikea as much as possible. I hate the crowds.
Luckily there are still plenty of smaller shops here in Berlin. I am even sometimes surprised how specialized they can be!

Gunn said...

Ikea are good at marketing!:)
I like some of their furniture, but I can get lost in there!

Jack said...

IKEA and Italy don't seem to go together . . .

PerthDailyPhoto said...

Goodness me Ikea are taking over the world.. as yet we only have one BIG Ikea store here, but I fear more are 'incubating' somewhere in the suburbs :)

Luis Gomez said...

I agree with Ciel,and sad to hear that you keep on losing your small shops.

Traveling Hawk said...

I like IKEA kind of furniture, which is now global. It reminds me on the Northern woods.

Arianna said...

Son curiosa di vedere l'Ikea, ho letto di code e assalti! Ciao, Arianna