Friday, June 15, 2012

Melamangio

Le ortolane greengrocers, corso Mazzini, LivornoIn Italian an “ortolano” may be a greengrocer selling vegetables or a market-gardener who grew them. “Le ortolane” is the female plural form of the above and the name of a shop in “Corso Mazzini”.Melamangio greengrocers, via Gramsci, LivornoA bit of wordplay in this fruits and vegetable shop sign. If you spell the writing “Me la mangio” it would be I eat her, which is not necessarily an anthropophagous statement in Italian, because everything has a gender and apples, along with many other fruits, are female. Otherwise “Mela mangio” is literally (I) apple eat, which it is not correct but may even works for a kid or a very hungry tourist.

11 comments:

  1. Love this post and your explanation!

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  2. :) I try to eat more fruits. Years though since last an apple. Please have a good Friday.

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  3. That first advert is very eye appealing. Thank you for the explanation!

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  4. Looks like my kind of market.

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  5. Whichever shop works for me. I love fruit and veg.

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  6. Any excuse is good for a language lesson. And I even learned the fancy word for cannibal.

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  7. It reminds me that it's Friday and I need to go to the market to shop some fruits!
    The sign in this store is adorable, very creative!
    Léia

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  8. Con le mele se ne possono dire quasi come con i fiori! Ciao, Arianna

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  9. The first shot works for me VP, vibrant and the image says it all!

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  10. It's also easy to pronounce and to retain.

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